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Helping You Sell the Great West Way

England’s Great West Way is so much more than a collection of different places to visit. It’s a connecting thread, bringing together not only the world-famous English sites, attractions and landscape but also the places and people that make up everyday England. Woven together, they form an important strand of England’s story. In this way the route delivers a concentrated essence of England and Englishness.

Why chose the Great West Way to sell?

There’s so much for your customers to experience along the route that we want to help you sell it. So we’ve put together this section of useful information to help you plan your itineraries and programmes.

“Your customers are never more than 10 minutes away from a point of interest”

• What is it? The Great West Way links London and Bristol. It follows a 125-mile routebased on one of the first Great Roads commissioned by the Kings of England.
• Who is it for? The Great West Way is for curious travellers searching for the real England. Those who want to explore further, delve deeper and uncover the essence of England.
• What is it like? Along the Way, everyday England rubs shoulders with worldfamous heritage.
• Why should I choose the Great West Way? The Great West Way offers an extraordinary variety of English experiences not found in any other part of the country.

Utilising our Ambassador Network

Our Ambassador Network is central to the success of this unique touring route as it will connect these inspirational experiences for curious travellers searching for the essence of England. These Ambassadors share our vision and are passionate about England’s Great West Way. They will be using the Great West Way branding and narrative in their communication and many have attended the welcome programme so they are eager to welcome your clients and share the stories they have uncovered about the route.

The listing section of this Directory identifies those whom are able to offer spcial rates, discounts or commissions. It includes Ambassador contacts who have specifically identified the need to attract the travel trade. Some businesses are small and have not worked in this way before, however, we have identified that their product offer is likely to be of interest. We encourage you to contact them directly to agree terms and find out how you can work with them.

Become an Official Tour Operator

We are keen to work in partnership with approved Great West Way Official Tour Operators. In return for you agreeing to develop, package, promote and sell the Great West Way we will offer you the following:
• Allow you to use the exclusive Great West Way name and visual identity in line with brand guidelines, including Great West Way marque.
• Provide you with a free copy of the brand toolkit, including official messaging and access to online photography library.
• Your inclusion in and access to the Travel Trade toolkit including the Travel Trade Directory, itineraries etc.
• Provide you with an Official Tour Operator listing on the Great West Way website including a dedicated listing for your business with direct link to your own website.
• Invite you to Great West Way supplier/ buyer and networking events where applicable.
• Offer you one to one support for itinerary planning.
• Offer you and your sales team the opportunity to attend an educational familiarisation visit.
• Provide you with regular Great West Way Travel Trade newsletters and informing you of upcoming marketing and business opportunities where applicable.

Click here to download the Official Tour Operators form - please complete and return this to flowallace@GreatWestWay.co.uk.

Number of results:

Number of results: 209

, currently showing 1 to 21.

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Salisbury Cathedral and Magna Carta - Travel Trade

Address

33 The Close, Salisbury, Wiltshire, SP1 2EJ

Telephone
01722 512156

groups@salcath.co.uk

Salisbury

Explore over 800 years of history at Salisbury Cathedral, one of the UK’s most iconic medieval buildings. Discover the world’s best preserved and the finest of only four surviving original 1215 Magna Carta, sealed by King John at Runnymede. The…

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Westonbirt, The National Arboretum - Travel Trade

Address

Forestry England, Tetbury, Gloucestershire, GL8 8QS

Telephone
0300 067 4890

westonbirt@forestry.gsi.gov.uk

Tetbury

Whether you’re passionate about plants, or just looking for somewhere beautiful to escape, Westonbirt’s 15,000 trees from around the globe make it a remarkable place to enjoy.

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Marlborough College Summer School - Travel Trade

Address

Marlborough, Wiltshire, SN8 1PA

Telephone
01672 892388

rwheeler@marlboroughcollege.org

Marlborough

Marlborough College Summer School is a unique multigenerational learning experience welcoming FIT and solo travellers, U3A, WI and special interest groups, friends and families alike.

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Studley Grange Garden & Leisure Park – Travel Trade

Address

Hay Lane, Nr. Wroughton, Swindon, Wiltshire, SN4 9QT

Telephone
01793 852400

info@studleygrange.co.uk

Swindon

Situated just outside Swindon, and within close proximity to the M4, Studley Grange is ideal for “comfort breaks”, as an enjoyable addition to your programme.
Find beautiful gifts, plants and an array of horticultural items in our Garden Centre.…

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Bradford on Avon - Travel Trade

Address

Wiltshire, BA15 1DE

Telephone
01225 865797

tourism@bradfordonavontowncouncil.gov.uk

Bradford on Avon is perfectly set in the dramatic Avon valley in Wiltshire and only a few miles from the World Heritage City of Bath; it is a combination of river, canal, and architecture of true character. From small weavers’ cottage to grand…

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Swindon Village Hotel - Travel Trade

Address

Shaw Ridge Leisure Park, Whitehill Way, Swindon, SN5 7DW

Telephone
01793 279 470

reception.swindon@village-hotels.com

Swindon

Village Hotel Swindon is a great spot for exploring Wiltshire’s many beauty spots

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Galahad Tours - Travel Trade

Address

The Mansion House, Pickwick Road, Corsham, Wiltshire, SN13 9BL

Telephone
07824415286

info@galahadtours.co.uk

Corsham

Private day tours from Bath throughout the South West with your own guide in a luxury Mercedes V-Class vehicle.

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Bowood House & Gardens - Travel Trade

Address

The Estate Office, Bowood, Calne, Wiltshire, SN11 0LZ

Telephone
01249 812102

houseandgardens@bowood.org

Calne

Whether you’re a special interest group, U3A, tour operator or just a group of friends, a visit to Bowood is always a special treat. There are a variety of group packages and guided tours for all interests. You can book guided tours of Bowood House,…

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Bluestone Vineyards - Travel Trade

Address

Cholderton Rare Breeds Farm, Amesbury Road, Salisbury, SP4 0EW

Telephone
07501091132

info@bluestonevineyards.co.uk

Salisbury

Bluestone is a family run vineyard and wine producer specialising in creating artisanal sparkling wines from Wiltshire.
We provide tours and tastings where you can learn all about English viticulture and taste our wines in a relaxed and informal…

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Mary Shelley’s House of Frankenstein - Travel Trade

Address

37 Gay Street, Bath, Somerset, BA1 2NT

Telephone
01225 551542

info@houseoffrankenstein.com

Bath

Step into the dark world of Mary Shelley and her most infamous creation, Frankenstein.

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Corsham - Travel Trade

Address

Wiltshire, SN13 0HB

sthomas@corsham.gov.uk

Corsham is something of a hidden gem in Wiltshire. On the fringe of the Cotswolds, this historic market town is surrounded by beautiful countryside and is home to a number of historic buildings, including the Almshouses (corshamalmshouses.org.uk)…

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Longleat - Travel Trade

Address

Longleat, Warminster, Wiltshire, BA12 7NW

Telephone
01985 844328

groups@longleat.co.uk

Warminster

Longleat Safari Park, nestled within 900 acres of ‘Capability’ Brown landscaped grounds, is home to the UK’s original Safari Park, one of the best examples of Elizabethan architecture, and an abundance of exciting attractions including Jungle…

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Parade House - Travel Trade

Address

70 Fore Street, Trowbridge, BA14 8HQ

Telephone
01225 592135

events@paradehousetrowbridge.co.uk

Trowbridge

A beautifully furnished Grade 1 Listed Georgian townhouse, now a prestigious venue for
events, exhibitions, weddings & receptions in the historic heart of the County Town of
Wiltshire, with its own stylish and luxurious bar and cinema. Open to the…

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Cholderton Rare Breeds Farm - Travel Trade

Address

Amesbury Road, Cholderton, Salisbury, Wiltshire, SP4 0EW

Telephone
01980 629438

events@choldertoncharliesfarm.com

Salisbury

Visit Cholderton Rare Breeds Farm and you will see many animals including: Pigs, Goats, Sheep, Donkey, Calf, Ponies, Rabbits, Peacocks, Chickens, Ducks & Geese. There are daily animal encounters, large play barn and annual programme of events. The…

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Marlborough - Travel Trade

Address

Wiltshire, SN8 1AA

Telephone
01672 512487

enquiries@marlboroughtowncouncil.gov.uk

Looking to visit the amazing town of Marlborough?...If so, click here to get the latest Marlborough tourist information direct from the official Wiltshire tourism site!

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Calne

Address

Calne, Wilts, SN11 0EN

Telephone
01249 814000

calne@calne.gov.uk

Calne

Looking to visit the amazing town of Calne?...If so, click here to get the latest Calne tourist information direct from the official Wiltshire tourism site!

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Chippenham

Address

North Wiltshire, Wiltshire, SN15 3HL

Telephone
01249 446699

info@chippenham.gov.uk

North Wiltshire

Looking to visit the amazing town of Chippenham?...If so, click here to get the latest Chippenham tourist information direct from the official Wiltshire tourism site!

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Stonehenge - Travel Trade

Address

Nr Amesbury, Wilts, SP4 7DE

Telephone
0370 333 1181

bookstonehenge@english-heritage.org.uk

Nr Amesbury

This extraordinary 4,500-year old marvel of human endeavour rises from an ancient landscape. A dedicated shuttle bus runs from the coach park to the monument every few minutes. Groups can choose to hop off the shuttle at the halfway point to follow…

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Bradford on Avon

Address

Wiltshire, BA15 1DE

Telephone
01225 864240

tic@bradfordonavon.co.uk

Looking to visit the amazing town of Bradford on Avon?...If so, click here to get the latest Bradford on Avon tourist information direct from the official Wiltshire tourism site!

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McArthurGlen Designer Outlet Swindon - Travel Trade

Address

Kemble Drive, Rodbourne, Swindon, Wiltshire, SN2 2DY

Telephone
01793 507600

enquiries@swindondesigneroutlet.com

Swindon

McArthurGlen’s Swindon Designer Outlet is housed in the beautifully renovated Grade II listed buildings of the Great Western Railway Works and is one of the largest covered designer outlets in Europe. Shoppers will adore the quality mix of High St…

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Best Western Plus Angel Hotel - Travel Trade

Address

8 Market Place, Chippenham, Wiltshire, SN15 3HD

Telephone
01249 652615

reservations@angelhotelchippenham.co.uk

Chippenham

Five miles from the M4 between Bath and Swindon, this 400 year old coaching inn has been extended to include a gym, indoor pool, courtyard garden, bedroom wing and stylish new brassiere, bar and lounge, the hotel has car parking onsite.

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