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Waiting for a train on the Great West Way

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Helping You Sell the Great West Way

England’s Great West Way is so much more than a collection of different places to visit. It’s a connecting thread, bringing together not only the world-famous English sites, attractions and landscape but also the places and people that make up everyday England. Woven together, they form an important strand of England’s story. In this way the route delivers a concentrated essence of England and Englishness.

Why chose the Great West Way to sell?

There’s so much for your customers to experience along the route that we want to help you sell it. So we’ve put together this section of useful information to help you plan your itineraries and programmes.

“Your customers are never more than 10 minutes away from a point of interest”

• What is it? The Great West Way links London and Bristol. It follows a 125-mile routebased on one of the first Great Roads commissioned by the Kings of England.
• Who is it for? The Great West Way is for curious travellers searching for the real England. Those who want to explore further, delve deeper and uncover the essence of England.
• What is it like? Along the Way, everyday England rubs shoulders with worldfamous heritage.
• Why should I choose the Great West Way? The Great West Way offers an extraordinary variety of English experiences not found in any other part of the country.

Utilising our Ambassador Network

Our Ambassador Network is central to the success of this unique touring route as it will connect these inspirational experiences for curious travellers searching for the essence of England. These Ambassadors share our vision and are passionate about England’s Great West Way. They will be using the Great West Way branding and narrative in their communication and many have attended the welcome programme so they are eager to welcome your clients and share the stories they have uncovered about the route.

The listing section of this Directory identifies those whom are able to offer spcial rates, discounts or commissions. It includes Ambassador contacts who have specifically identified the need to attract the travel trade. Some businesses are small and have not worked in this way before, however, we have identified that their product offer is likely to be of interest. We encourage you to contact them directly to agree terms and find out how you can work with them.

Become an Official Tour Operator

We are keen to work in partnership with approved Great West Way Official Tour Operators. In return for you agreeing to develop, package, promote and sell the Great West Way we will offer you the following:
• Allow you to use the exclusive Great West Way name and visual identity in line with brand guidelines, including Great West Way marque.
• Provide you with a free copy of the brand toolkit, including official messaging and access to online photography library.
• Your inclusion in and access to the Travel Trade toolkit including the Travel Trade Directory, itineraries etc.
• Provide you with an Official Tour Operator listing on the Great West Way website including a dedicated listing for your business with direct link to your own website.
• Invite you to Great West Way supplier/ buyer and networking events where applicable.
• Offer you one to one support for itinerary planning.
• Offer you and your sales team the opportunity to attend an educational familiarisation visit.
• Provide you with regular Great West Way Travel Trade newsletters and informing you of upcoming marketing and business opportunities where applicable.

Click here to download the Official Tour Operators form - please complete and return this to flowallace@GreatWestWay.co.uk.

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Number of results: 208

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Museum of East Asian Art

Address

12 Bennett Street, Bath, BA1 2QJ

Telephone
01225 464640

info@meaa.org.uk

This is the only museum in the UK solely dedicate to arts and culture from East and South East Asia, with a collection of over 2,000 objects representing 7,000 years of artistry and craftsmanship. Just a few metres off The Circus in central Bath,…

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Grey's Court Garden

Address

Rotherfield Greys, Henley-on-Thames, Oxfordshire, RG9 4PG

Telephone
+44 01494 628529

Debbie.mundy@nationaltrust.org.uk

Henley-on-Thames

A picturesque house with tranquil walled gardens.

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Bailbrook House Hotel

Address

Eveleigh Avenue, London Road West, Bath, BA1 7JD

Telephone
+44 (0)1225 855100

bailbrookhouse@handpicked.co.uk

Bath

Once a private residence in the early 1790s, Bailbrook House Hotel is one of only two Grade II listed country house hotels in Bath.

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The Rose of Hungerford Boat Trip

Address

Canal Walk, Hungerford, Berkshire, RG17 0EQ

Telephone
01380 721279

Hungerford

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Heritage Bed & Breakfast

Address

1 Kerry Crescent, New Road, Calne, Wilts, SN11 0JH

Telephone
07770 770004

heritagebandb@gmail.com

Price
Price £75.00 to £130.00 Per room (breakfast included)

Calne

Our beautiful home is in the heritage quarter of Calne. It is easy driving distance for Avebury, Stonehenge, Bath etc. You’ll love Heritage because it is a beautifully renovated Victorian Gothic house, and the ambiance is warm and welcoming. Our B &…

Price
Price £75.00 to £130.00 Per room (breakfast included)

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The Bath Brew House

Address

14 James Street West, Bath, Somerset, BA1 2BX

Telephone
+44 (0) 1225 805609

info@thebathbrewhouse.com

Bath

Specialising in craft beers, delicious fresh food and a microbrewery.

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Wilton Windmill

Address

Wilton, Near Marlborough, Wiltshire, SN8 3SW

Telephone
01672 870202

enquiry@wiltonwindmill.co.uk

Price
Price Free to £5.00 Per Ticket

Near Marlborough

Built in 1821, fully restored as a working windmill. Stoneground flour generally available for sale.

Price
Price Free to £5.00 Per Ticket

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Apsley House

Address

149 Piccadilly, Hyde Park Corner, London, W1J 7NT

Telephone
020 7499 5676

London

Be amazed by the glittering interiors of the grandest address in the capital, once known as 'Number 1 London'. This beautiful Georgian building was the London home of the first Duke of Wellington and has changed very little since his great victory…

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Tucking Mill, Bath (Apartments & Cottages)

Address

Tucking Mill Lane, Midford, Bath, Somerset, BA2 7DB

holidays@tuckingmill.com

Midford, Bath

Family owned and managed, 5 luxury self catering cottages in and around Bath.

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In & Beyond Bath

Address

CORSHAM, Wiltshire, SN13 0LN

Telephone
01225 952222

CORSHAM

Around and About Bath run small, intimate tours for the discerning traveller to discover real, hidden England. Uncover its past, explore sleepy villages and enjoy the best of English hospitality. Discover authentic England.

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Stay in Bath

Address

Avon, BA2 6LY

Telephone
01225920520

We are a member-led voluntary organisation made up of over 100 independent, guesthouses, small hotels & self catering accommodation, working together to offer overnight visitors to Bath & the surrounding area the best possible experience.

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Westonbirt, The National Arboretum

Address

Westonbirt, The National Arboretum, Forestry England, Tetbury, Gloucestershire, GL8 8QS

Telephone
0300 067 4890

westonbirt@forestry.gsi.gov.uk

Price
Price £3.00 to £9.00 Per Ticket

Tetbury

Westonbirt, The National Arboretum managed by Forestry England, is a remarkable place for people to enjoy and learn about trees.

Price
Price £3.00 to £9.00 Per Ticket

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Best Western Angel Hotel

Address

Market Place, Chippenham, Wiltshire, SN15 3HD

Telephone
01249 652615

reception@angelhotelchippenham.co.uk

Price
Price £79.85 to £144.85 Per room (breakfast included)

Chippenham

Hotel

Five miles from the M4 between Bath and Swindon, this 400 year old coaching inn has been extended to include a gym, indoor pool, courtyard garden, bedroom wing and stylish new brassiere, bar and lounge, the hotel has car parking onsite.

Price
Price £79.85 to £144.85 Per room (breakfast included)

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Greenlands Hotel

Address

Henley Business School, Greenlands, Henley on Thames, Oxfordshire, RG9 3UA

Telephone
01491571454

reception@henley.com

Henley on Thames

Greenlands Hotel is set within the Henley Business School estate in the Oxfordshire countryside; this magnificent Grade II listed building is steeped in history and provides well-appointed accommodation by the River Thames, the perfect location for…

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Caen Hill Locks

Address

The Locks, DEVIZES, Wiltshire, SN10 1QR

Telephone
0303 0404040

enquiries.kennetavon@canalrivertrust.org.uk

Price
Free

DEVIZES

On the Kennet & Avon Canal you will find beauty, history and nature. Tap into its stillness, enjoy a gentle adventure, share your boating stories at canal side cafes or pubs, and live in a space where time moves no faster than a stroll.

Price
Free

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Original Wild

Address

3 Druids Garth, Bathampton Lane, Bath, Banes, BA2 6SJ

Telephone
01225 582181

office@originalwild.com

Bath

Enjoy an unforgettable outdoors activity courtesy of our adventure guides. Have fun with your friends, family or team mates and experience an exhilarating feeling when you try a new activity such as stand up paddleboarding, canoeing, kayaking,…

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REME Museum

Address

Lyneham, Chippenham, Wiltshire, SN15 4XX

Telephone
01249 894869

enquires@rememuseum.org.uk

Price
Price £5.00 to £6.00 Per Ticket

Chippenham

The REME Museum displays the proud history of the Corps of the Royal Electrical and Mechanical Engineers. Wherever in the world the Army serves, there you will find REME.

Price
Price £5.00 to £6.00 Per Ticket

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Beanhill Farm

Address

Main Road, Christian Malford, Chippenham, Wiltshire, SN15 4BS

Telephone
07775 660000

Price
Price £45.00 Per person (breakfast included) to £80.00 Per room (breakfast included)

Chippenham

Charming Cotswold stone farmhouse, off-road parking, generous breakfasts using local quality produce. Convenient for M4 and Chippenham, exploring Castle Combe and the Cotswolds. Warm welcome guaranteed.

Price
Price £45.00 Per person (breakfast included) to £80.00 Per room (breakfast included)

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Didcot Railway Centre

Address

Great Western Society, Didcot, Oxfordshire, OX11 7NJ

Telephone
+44 01235 817200

info@didcotrailwaycentre.org.uk

Didcot

Living museum recreating the golden age of the Great Western Railway. Steam locomotives and trains, Brunel's broad gauge railway, engine shed and small relics museum.

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McArthurGlen Designer Outlet Swindon

Address

Kemble Drive, Rodbourne, Swindon, Wiltshire, SN2 2DY

Telephone
01793 507600

Price
Free

Swindon

McArthurGlen's Swindon Designer Outlet lies within the beautifully renovated Grade II listed buildings of the Great Western Railway Works and is one of the largest covered designer outlets in Europe. 90 High St and Designer brands.

Price
Free

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Skydive Netheravon

Address

Army Parachute Association, Airfield Camp, Netheravon, Wiltshire, SP4 9SF

Telephone
01980 628250

coursesmanager@netheravon.com

Netheravon

Enjoy a thrilling view of Wiltshire with a tandem parachute jump at Skydive Netheravon. With modern aircraft and state of the art equipment, our fully qualified instructors will fly you into the skies on your parachuting adventure.

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