We know you will already be working closely with your local DMO to understand and mitigate against COVID-19 impacts, and wanted to reassure you that the Great West Way team are also here to help and support Ambassador businesses and destinations through this uncertain time.
With a full national lockdown now in place, the working safely during COVID-19 guidance has been updated with more detailed guidance for those working in the visitor economy. View the updated guidance to find out the restrictions in place for your business. You can also view VisitBritain's latest information and advice for businesses, which contains further guidance.
Our current priorities include reporting impacts and lobbying for industry support to the VisitBritain, TIER and DCMS, offering 1:1 support and advice to Ambassadors, and starting to plan for a recovery marketing campaign.
Our marketing focus remains to promote Ambassadors and share stories and push out inspirational images and content via our digital and social channels. Please do share with us any virtual content you have so that we can add it to our Take a virtual trip along the Great West Way. Keep up to date on all that we are doing with our industry newsletters Great West Way Update (January 2021). We’re here to support you so please let us know how we can help – contact davidandrews@GreatWestWay.co.uk or gavinworrall@GreatWestWay.co.uk
You too can be part of our 30-year vision
Our vision is to ‘create one of the world’s premier touring routes between London and Bristol.’
The Great West Way Ambassador Network is open to a wide range of iconic and yet-to-be-discovered destinations and businesses; including accommodation providers, attractions, restaurants, retail outlets, tour guides, activity providers and a whole host of other organisations.
For those on the Way - Invest in becoming an 'Ambassador'. If you're ready to join, click below to get started. If you would prefer to talk through the available opportunities, please call the team on 01722 323036.
Investment is not limited by strict geographical area; it is open to any passionate organisation which can see the opportunity in aligning with the Great West Way touring route and brand.
For those off the Way - Attractions can invest in activity as a 'within easy reach' Ambassador. And in some circumstances accommodation en route to/from the Way can invest in activity or take out an advert in the Great West Way® Travel Magazine. If you would prefer to talk through the available opportunities, please call the team on 01722 323036.
© Great West Way 2021.
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