The Ambassador Network

Our vision is to ‘create one of the world’s premier touring routes between London and Bristol.'

The Great West Way Ambassador Network is the tourism industry’s network for those destinations, businesses, and organisations on or within easy reach of the Great West Way. Together we will promote the Great West Way as one of the world’s premier touring routes and work with the industry to sustain and develop business.

The Great West Way Ambassador Network is a collaborative organisation that is open to a wide range of iconic and yet-to-be-discovered destinations and businesses, including:

• Accommodation providers
• Transport providers
• Attractions
• Blue badge guides
• Pubs
• Restaurants
• Retail outlets
• Tour guides
• Activity providers

And a whole host of other organisations.

Read about our progress in our review document: The Journey So far and the Way Ahead.

BENEFITS OF BECOMING A GREAT WEST WAY AMBASSADOR

Invest as a Great West Way Ambassador and benefit from our range of consumer and trade business-enhancing resources including:

• Consumer publications including our Great West Way Travel Magazine and themed Great West Way Maps
• Marketing campaigns and 3rd party promotion
• Travel Trade activity (domestic and International) including our Travel Trade Directory and our flagship Marketplace event
• Official Great West Way Ambassador recognition
• Social Media
• PR, Blogging and Influencers
• Networking events
• Delivery of new and valuable visitor impact including increased visitor numbers and spend

A full list of benefits are detailed below. See our full list of Marketing Opportunities here.

Investment is not limited by strict geographical area; it is open to any passionate organisation which can see the opportunity in aligning with the Great West Way touring route and brand.

If you're ready to join us or would like to talk through the available opportunities, click the button below.

Please read the following before signing up as an Ambassador:
- Great West Way Terms and Conditions
- Great West Way Trademark Licence Agreement