Throughout the year Great West Way provide training courses for our ambassadors on a range of subjects including Google Analytics, First Aid, Brand Identity, LinkedIn and many more. Most of the courses are online with some in person, and the cost to attend ranges from £25-£120 per attendee. You can see which sessions we have coming up below.
The Marketing Jigsaw and leaky bucket
Website, social media, blogs, mailings, advertising, word of mouth, PR, print...the list of marketing activities is long, potentially time consuming and expensive. How should all marketing activities fit together for maximum impact? This masterclass looks at the 'marketing jigsaw' to help you feel less overwhelmed, prioritise and save time by building on the right message in the right way at the right time.
It will also help you think about your 'leaky bucket' - the points at which revenue is lost or visitors lose interest in your marketing.
This masterclass is run by Susan Briggs, who has 35+ years' practical experience in tourism marketing, working for accommodation providers, visitor attractions, activity and experience companies, food and drink businesses.
Tuesday 29 September 2.30pm With Susan Briggs
Virtual Webinar £40+VAT
Integrated Marketing
To boost seach engine and Ai overview rankings, reach more visitors on social media and build awareness of your business/destination.
AI means tourism marketing has changed. what does this mean for your business or destination.
What changes do you need to make to reach more visitors, on social media, via search engines and AI overviews?
What can you easily do (without technical knowhow) to influence your visibillity and increase awareness of your business or destination?
This practical masterclass will help you to integrate your marketing activites to make them more effective. By the end of the session, you'll understand what you can do to influence the AI overview and search engines, and how to make your life a little easier!
No technical knowhow needed.
Monday 12 October 2.30 With Susan Briggs
Virtual Webinar £40+VAT
Email Marketing
Communicating with your audience. Using email marketing to turn potential customers into loyal customers.
Thursday 22 October 2.30 With Andrew Eberlin
Virtual Webinar £40+VAT
Blogging and Content Marketing: Creating engaging content.
Thursday 12 November With Andrew Eberlin
Virtual Webinar £40+VAT
Improve your business description, lisitings nad social media profiles for attention and results.
Flexible dates With Susan Briggs - virtual pre recorded webinar £40+VAT
To book on please contact Fiona.
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