Ambassador Training

Throughout the year Great West Way provide training courses for our ambassadors on a range of subjects including Google Analytics, First Aid, Brand Identity, LinkedIn and many more. Most of the courses are online with some in person, and the cost to attend ranges from £20-£120 per attendee. You can see which sessions we have coming up below.

Upcoming Training Courses:

Tools to save time and increase marketing impact - Thursday 19th September 2-4pm
With Susan Briggs
Online
£40+VAT

If you’d like to gain a little time and become more productive, this session is for you. We’ll look at Artificial Intelligence (AI) and how to use it to benefit your business, without making your marketing robotic. You really don’t need any technical knowhow. If you’re already using AI you’ll be able to pick up some more tips to broaden your use and be more effective.

Then we’ll take a quick tour of some other time-saving and useful marketing tools, including Canva and Substack

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Social Media Strategy - Monday 30th September 2-4pm
With Nicola Webster
Online
£40+VAT 

An interactive workshop to help you create a social media strategy for your business.  You’ll come away with an actionable plan to ensure you create content that speaks to your audience. Includes content suggestions and tips.

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Email Marketing:Using email marketing to turn potential customers into happy customers - Wednesday 9th October 2-4pm
With Andrew Eberlin
Online
£40+VAT

The average email open rate is 18%. That means 82% of people have taken the trouble to sign up for a newsletter and now ignore it. What a wanton waste of one of the most important marketing assets any business owns.

Why do so many email campaigns lack imagination? Because too many businesses see them as a selling tool and not much more. Because businesses spend too little time thinking about how they can be interesting, give value to their readers and build a community.

Topics covered include:

Why use email as a marketing tool

• Setting objectives
• Understanding your readers
• Building and growing a community (not an email list)
• The customer journey
• Writing headlines & content
• Calls to action
• Timing and other tips.

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LinkedIn – for connections and marketing opportunities - Wednesday 16th October 2-4pm
With Susan Briggs
Online
£40+VAT

Do you just think of LinkedIn as a place to find jobs? It’s now much more than that: a powerful social media platform that’s introduced some excellent tools and ways to get noticed. It can be surprisingly good for marketing – and many of your competitors are not yet using it!

This online workshop will give you an overview of the different elements of LinkedIn and how to use them to promote your business, find new connections, and even get sponsorship for events. We’ll look at what works, what doesn’t and how to use LinkedIn to get results. You’ll also be able to see some practical examples and how to write for LinkedIn.

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Why Reviews matter for the Visitor Economy - Thursday 7th November 2-4pm
With Alison Duckworth
Online
£40+VAT

All businesses rest on their reputation, and in the competitive world of tourism and hospitality, a strong reputation is one of the keys to survival and success. But a good reputation doesn’t come by accident, and there are things a business can do to build and maintain it. This interactive session will support an understanding of the role of reputation management, how it fits alongside the business brand, and marketing and PR activity.

This session will help the business understand:

• What is reputation, and why is it important
• The pillars of reputation management
• How managing your reputation is good for business
• Understand why listening to your stakeholders pays dividends
• Adopt the practical steps to build and maintain your reputation

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Blogging and Content Marketing - Thursday 14th November 2-4pm
With Andrew Eberlin
Online
£40+VAT 

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Sustainable and Responsible Tourism - Thursday 28th November 2-4pm
With Alison Duckworth
Online
£40+VAT 

Businesses and sustainability are now inextricably linked, and visitor economy businesses are no different. This interactive session will support businesses’ understanding of sustainability in the visitor economy, how to identify and embed sustainable actions which work for the business, the planet and the community, and how to communicate them so the business and customers, benefit.

This session will help the business understand:

• What sustainability looks like in a business like yours
• What actions can you take to become more sustainable, for people and the planet
• Measuring the benefits of sustainability, including the impact on your bottom line
• Communicating your sustainable actions to your customers and community

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Instagram Refresher - Wednesday 4th December 2-4pm
With Nicola Webster
Online
£40+VAT

Making the most of Instagram for business. A refresher on account set up and how to ensure your profile works for you. Different ways to share content – why and when to use each one. Strategy template and how to implement this. Engagement advice. Content suggestions and do’s and don’ts.  

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Instagram Stories - Wednesday 29th January 2-4pm
With Nicola Webster
Online
£40+VAT 

Making the most of Instagram stories. What to share, features available, how to encourage engagement. Using the in-app options (sticker, polls, quizzes) Re-sharing. Audience segments and going live.