Helping You Sell the Great West Way

England’s Great West Way is so much more than a collection of different places to visit. It’s a connecting thread, bringing together not only the world-famous English sites, attractions and landscape but also the places and people that make up everyday England. Woven together, they form an important strand of England’s story. In this way the route delivers a concentrated essence of England and Englishness. 

Why Sell the Great West Way?

With so much for your customers to experience along the route, here is a summary of information to help you plan intineraries and programmes. 

“Your customers are never more than 10 minutes away from a point of interest”

-   What is it? The Great West Way links London and Bristol with 500 miles of navigable routes and is based on one of the first Great Roads commissioned by the Kings of England.
-   Who is it for? The Great West Way is for curious travellers searching for the real England. Those who want to explore further, delve deeper and uncover the essence of England.
-   What is it like? Along the Way, everyday England rubs shoulders with world famous heritage.
-   Why should I choose the Great West Way? The Great West Way offers an extraordinary variety of English experiences not found in any other part of the country.

Utilising our Ambassador Network

Our Ambassador Network plays a central role in connecting curious travellers with authentic experiences. Ambassadors share our vision and are passionate about England’s Great West Way, using the official Great West Way branding and storytelling to shre the route with visitors. Many have completed the welcome programme, equipping them to enage effectively with your clients and enhance their journey.

Within the Travel Trade Directory, you will find listings for Ambassadors and tourism businesses offering specialist tours, discounted rates and commissions. Some are new to working with the travel trade, but their products are highly relevant for your programmes. We encourage you to contact them directly to agree terms and explore collaboration opportunities.

Become an Official Tour Operator and/or Distribution Partner 

We are eager to work in partnership with approved Great West Way Official Tour Operator and Distribution Partners. By developing, packaging, distributing, and selling Great West Way experiences, you gain access to a range of benefits designed to support your business: 
-   Allow use of the exclusive Great West Way name and visual identity in line with brand guidelines, including Great West Way marque.
-   Provide you with the brand toolkit, including official messaging and access to online photography library and videos.
-   Your inclusion in and access to the Travel Trade toolkit including the Travel Trade Directory, itineraries etc.
-   Provide you with a direct link to your own website from the Official Tour Operator & Distribution Partner website page
-   Connect you with tourism supplier Ambassador businesses and destinations for future contracting
-   Invitation to Great West Way Marketplace - supplier/ buyer 1:1 meeting event
-   Offer you one to one support for itinerary planning and distribution
-   Distribute any Great West Way programmes via our B2B and B2C channels where applicable.
-   Offer you and your sales team the opportunity to attend educational familiarisation visits.
-   Provide you with regular Great West Way Travel Trade newsletters and updates
-   Inform you of upcoming marketing and business opportunities where applicable
-   Work in partnership to help support Official Tour Operators & Distribution Partners to present the Great West Way in a clear and consistent manner in line with the brand guidelines

Please complete and return the Official Tour Operators form to flowallace@GreatWestWay.co.uk. If your business doesn't qualify as and Official Tour Operator please get in touch to discuss becoming a Distribution Partner.