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Marina on the River Thames

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You are here: Home > Travel Trade > Travel Trade Toolkit > Brand Toolkit & Marque

Brand Toolkit & Marque

We have developed a strong unique and distinctive brand that expresses who we are and what we stand for. We want to encourage businesses to communicate our brand using the trademarked marque and narrative so we can keep a consistent clear message for visitors.

The concept for the marque, known as ‘Curated Exploration’, uses the iconography of a traditional compass combined with a modern viewfinder device. This brand supports our vision: “To create one of the world’s premier touring routes between London and Bristol.” The strong visual identity is being adopted across a wide range of industry and stakeholders.

Our brand narrative featured in the Story of the Great West Way (Page 7) is a good example of how we want people to talk about the Great West Way. Visitors don’t have to travel far to explore further and delve deeper into England. The Great West Way links London with Bristol through 500 miles of navigable routes full of twists and turns and new discoveries. Explore by road, by railway or by waterway. Slow right down, base yourself along the route, walk it or cycle it. Welcome to the real England. It’s England undiluted. It’s England concentrated.

For tour operators who wish to sell the Great West Way alongside other regions of England, it is possible to join these up e.g. South West England and the Great West Way. If a Great West Way tour is being sold but products off the Great West Way are necessary to include then we ask that the narrative explains to the customer that the itinerary journey’s off the Great West Way to experience this product for a day trip for example. It is preferable that itineraries which are titled England’s Great West Way include accommodation, as much as possible, along the route. If you are unclear about what is on or off of the route please refer to the map.

Click here to view the brand toolkit.

Contact Flo at flowallace@greatwestway.co.uk to check brand usage on itineraries.

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Number of results: 214

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Roman Baths

Address

Roman Baths, The Pump Room, Abbey Church Yard, Bath, BA1 1LZ

Telephone
+44 01225477785

romanbaths_bookings@bathnes.gov.uk

Price
Price £22.50 to £86.00 Per Ticket

Abbey Church Yard, Bath

Epicentre (and raison d'etre!) of the Heritage City.

Price
Price £22.50 to £86.00 Per Ticket

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Aldwick Estate - Vineyard Tours and Tastings

Address

Aldwick Court Farm, Redhill, Bristol, Avon, BS40 5RF

Telephone
01934 864404

enquiries@aldwickestate.co.uk

Bristol

Led by a knowledgeable guide, the tour commences in the venue barns with a presentation, followed by a vineyard walking tour, and concluding with a tasting session.
Tours last approximately 90 minutes, depending on group size.
Please…

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Sheephouse Manor

Address

Sheephouse Road, Maidenhead, Berkshire, SL6 8HJ

Telephone
01628 776902

info@sheephousemanor.co.uk

Maidenhead

Our five tastefully converted barns at 16thC Sheephouse Manor, are an ideal base to explore the entire Great West Way route.
The pet friendly cottages can sleep from 2 to 6 persons and offer a haven of peace and relaxation. Usual minimum booking 1…

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Woolley Grange Hotel

Address

Woolley Green, Bradford on Avon, Wiltshire, BA15 1TX

Telephone
01225 864705

info@woolleygrangehotel.co.uk

Price
Price £130.00 to £325.00 Per room (breakfast included)

Bradford on Avon

17th century stone Manor House set in open countryside, within walking distance of Bradford on Avon and 8 miles from Bath.

Price
Price £130.00 to £325.00 Per room (breakfast included)

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Beanhill Farm

Address

Main Road, Christian Malford, Chippenham, Wiltshire, SN15 4BS

Telephone
07775 660000

Price
Price £45.00 Per person (breakfast included) to £80.00 Per room (breakfast included)

Chippenham

Charming Cotswold stone farmhouse, off-road parking, generous breakfasts using local quality produce. Convenient for M4 and Chippenham, exploring Castle Combe and the Cotswolds. Warm welcome guaranteed.

Price
Price £45.00 Per person (breakfast included) to £80.00 Per room (breakfast included)

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The Royal Oak

Address

The Square, Yattendon, Thatcham, Berkshire, RG18 0UF

Telephone
01635 201325

info@royaloakyattendon.com

Thatcham

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The Three Tuns, Great Bedwyn

Address

1 High Street, Great Bedwyn, Marlborough, Wilts, SN8 3NU

Telephone
01672 870280

bedwyn3tuns@gmail.com

Marlborough

We are an award-winning independent Freehouse with an excellent local reputation for the quality of our food and beers. Run by Chef Proprietor James Wilsey who spent many years cooking in some of the top pubs and bistros in London, so expect full…

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Holiday Inn Salisbury - Stonehenge

Address

Mid Summer Place, Solstice Park, Amesbury, Salisbury, Wiltshire, SP4 7SQ

Telephone
0345 241 3535

reservations@hisalisbury-stonehenge.co.uk

Price
Price £81.00 to £109.00 Per room (room only)

Amesbury, Salisbury

Discover the incredibly bold and stylish sophistication of the closest hotel accommodation to the mystical Stonehenge with free parking and free WIFI in the lounge. Located on the A303 in the heart of picturesque Wiltshire.

Price
Price £81.00 to £109.00 Per room (room only)

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Skydive Netheravon

Address

Army Parachute Association, Airfield Camp, Netheravon, Wiltshire, SP4 9SF

Telephone
01980 628250

coursesmanager@netheravon.com

Netheravon

Enjoy a thrilling view of Wiltshire with a tandem parachute jump at Skydive Netheravon. With modern aircraft and state of the art equipment, our fully qualified instructors will fly you into the skies on your parachuting adventure.

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Meadowbank House Bed & Breakfast

Address

Meadowbank House, Medbourne Lane, Liddington, Swindon, Wilts, SN4 0EY

Telephone
01793 791401

jhowes@meadowbankhouse.com

Price
Price £90.00 to £115.00 Per room (breakfast included)

Liddington, Swindon

Ideally situated for walkers and guests wanting to explore historic Wiltshire and the AONB. A peaceful, rural setting yet close to transport links (M4) and pretty market towns.

Price
Price £90.00 to £115.00 Per room (breakfast included)

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No.1 Royal Crescent

Address

1 Royal Crescent, Bath, BA1 2LR

Telephone
+44 01225 428126

no1royalcrescent@bptrust.org.uk

Bath

Step back 250 years to explore a fascinating Georgian townhouse.

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Grey's Court Garden

Address

Rotherfield Greys, Henley-on-Thames, Oxfordshire, RG9 4PG

Telephone
+44 01494 628529

Debbie.mundy@nationaltrust.org.uk

Henley-on-Thames

A picturesque house with tranquil walled gardens.

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Marlborough College Summer School

Address

Marlborough, Wiltshire, SN8 1PA

Telephone
01672 892388

admin@mcsummerschool.org.uk

Marlborough

This extremely popular multi-generational learning experience will take place over four weeks between July and August

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Church Farm Country Cottages

Address

Church Farm, Winsley, Bradford On Avon, Wiltshire, BA15 2JH

Telephone
+44 (0)1225 722246

stay@churchfarmcottages.com

Price
Price £95.00 to £120.00 Per unit per night

Bradford On Avon

Converted Farm Cottages with Indoor Pool and Games Room, located in an Area of Outstanding Natural Beauty on a main bus route into Bath.

Price
Price £95.00 to £120.00 Per unit per night

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The Langley

Address

Uxbridge Road, Iver, Slough, SL3 6DW

Telephone
+44 20 7236 3636

info@thelangley.com

Slough

Timeless Luxury. A world apart!

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Honeystreet Boats and Café

Address

Honeystreet Mill, Honeystreet Village, Pewsey Vale, Wiltshire, SN9 5PS

Telephone
01672 851 166

honeystreetboats@gmail.com

Price
Price £899.00 to £1,200.00 Per unit per week

Pewsey Vale

Honeystreet Mill is a must stop visit. A canal side cafe with a wonderful inside and terrace area. Locally sourced food and drink all freshly prepared by our chefs and baristas. Wheelchair friendly and Dog Friendly. Honeystreet Boats provide…

Price
Price £899.00 to £1,200.00 Per unit per week

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Wellington Arch

Address

Apsley Way, Hyde Park Corner, London, W1J 7JZ

Telephone
020 7930 2726

customers@english-heritage.org.uk

London

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Active England Tours

Address

Walton Well Road, Oxford, Oxon, OX2 6GE

Telephone
01865 747975

Oxford

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Bristol Cathedral

Address

College Green, West End, Bristol, BS1 5TJ

Telephone
+44 (0)117 926 4879

reception@bristol-cathedral.co.uk

Price
Free

West End, Bristol

Much more than a fascinating building, being a fine example of a hall church, it is a centre of Bristol's history, civic life and culture

Price
Free

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The Harrow at Little Bedwyn

Address

Little Bedwyn, Marlborough, Wiltshire, SN8 3JP

Telephone
01672 870871

Little Bedwyn, Marlborough

Currently offering Gourmet menus as Take Away plus other dishes that were flagship offerings in the restaurant.

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Marlow

Address

Marlow, Buckinghamshire, SL7 1BL

tourism_enquiries@wycombe.gov.uk

Marlow

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