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You are here: Home > Travel Trade > Travel Trade Toolkit > Brand Toolkit & Marque

Brand Toolkit & Marque

We have developed a strong unique and distinctive brand that expresses who we are and what we stand for. We want to encourage businesses to communicate our brand using the trademarked marque and narrative so we can keep a consistent clear message for visitors.

The concept for the marque, known as ‘Curated Exploration’, uses the iconography of a traditional compass combined with a modern viewfinder device. This brand supports our vision: “To create one of the world’s premier touring routes between London and Bristol.” The strong visual identity is being adopted across a wide range of industry and stakeholders.

Our brand narrative featured in the Story of the Great West Way (Page 7) is a good example of how we want people to talk about the Great West Way. Visitors don’t have to travel far to explore further and delve deeper into England. The Great West Way links London with Bristol through 500 miles of navigable routes full of twists and turns and new discoveries. Explore by road, by railway or by waterway. Slow right down, base yourself along the route, walk it or cycle it. Welcome to the real England. It’s England undiluted. It’s England concentrated.

For tour operators who wish to sell the Great West Way alongside other regions of England, it is possible to join these up e.g. South West England and the Great West Way. If a Great West Way tour is being sold but products off the Great West Way are necessary to include then we ask that the narrative explains to the customer that the itinerary journey’s off the Great West Way to experience this product for a day trip for example. It is preferable that itineraries which are titled England’s Great West Way include accommodation, as much as possible, along the route. If you are unclear about what is on or off of the route please refer to the map.

Click here to view the brand toolkit.

Contact Flo at flowallace@greatwestway.co.uk to check brand usage on itineraries.

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Number of results: 213

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Cumberwell Country Cottages

Address

Great Cumberwell Farm, Bradford on Avon, Wiltshire, BA15 2PQ

Telephone
01225 869230

enquiries@cumberwellcountrycottages.com

Price
Price £265.00 to £1,975.00 Per unit per week

Bradford on Avon

Offering 7 unique, luxurious cottages in a rural location, a haven from the city in an area of natural beauty for those wanting to unwind.

Price
Price £265.00 to £1,975.00 Per unit per week

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Richmond upon Thames

Address

Richmond upon Thames, Surrey, TW10 5HS

Richmond upon Thames

Richmond possesses a timeless charm more akin to a village than a town. Henry VII named Richmond after his favourite Earldom, Richmond in Yorkshire, and the gateway of his magnificent Palace, favoured by Elizabeth I, still remains.

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Alison Howell's Foot Trails

Address

Wiltshire

Telephone
01747 820626

enquire@foottrails.co.uk

Enjoy an authentic and indulgent experience of rural England. Away from crowds. With extensive local knowledge of Wiltshire and South West England our holidays and local trails will take you off the beaten track.

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Great Northern Hotel London

Address

King's Cross St Pancras International Station, Pancras Road, London, N1C 4TB

Telephone
020 33880800

London

Great Northern Hotel, a Tribute Portfolio by Marriott is a life style hotel with 88 rooms which is located in the heart of London’s King’s Cross St Pancras, 25 metres from the Eurostar terminal offering an unforgettable accommodation, high-energy…

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Hungerford Wharf

Address

High Street, Town Centre, Hungerford, Berkshire, RG17 0DN

Telephone
0303 040 4040

Hungerford

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The Jane Austen Centre Bath

Address

40 Gay Street, Queen Square, Bath, BA1 2NT

Telephone
+44 01225 443000

contactus@janeausten.co.uk

Price
Price £6.50 to £35.00 Per Ticket

Bath

All things Austen-related!

Price
Price £6.50 to £35.00 Per Ticket

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Beanhill Farm

Address

Main Road, Christian Malford, Chippenham, Wiltshire, SN15 4BS

Telephone
07775 660000

Price
Price £45.00 Per person (breakfast included) to £80.00 Per room (breakfast included)

Chippenham

Charming Cotswold stone farmhouse, off-road parking, generous breakfasts using local quality produce. Convenient for M4 and Chippenham, exploring Castle Combe and the Cotswolds. Warm welcome guaranteed.

Price
Price £45.00 Per person (breakfast included) to £80.00 Per room (breakfast included)

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Castle Hotel, Windsor

Address

High Street, Windsor, Berkshire, SL4 1LJ

Telephone
01753 851577

H6618@accor.com

Windsor

Located in the heart of central Windsor, the Castle Hotel, Windsor is directly opposite the Sir Christopher Wren's Guildhall & The Queen's weekend getaway Windsor Castle. The Castle Hotel sits majestically on the Windsor high street offering guests…

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Guyers House Hotel and Restaurant

Address

Guyers Lane, Pickwick, Corsham, Wiltshire, SN13 0PS

Telephone
01249 713399

enquiries@guyershouse.com

Price
Price £80.00 Per person (breakfast included) to £126.00 Per room (breakfast included)

Corsham

Hotel

Guyers House Hotel & Restaurant is the first choice for those looking for a charming, traditional country house matched by friendly customer service.

Price
Price £80.00 Per person (breakfast included) to £126.00 Per room (breakfast included)

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Parkway Shopping Centre

Address

Parkway Shopping Centre, Newbury, Berkshire, RG14 1AY

Telephone
01635 889 070

Newbury

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Castle Combe Circuit

Address

Castle Combe, Chippenham, Wiltshire, SN14 7EY

Telephone
01249 782417

sales@castlecombecircuit.co.uk

Price
Price £15.00 to £110.00 Per Ticket

Chippenham

Ultimate motoring thrills for adrenaline junkies.

Price
Price £15.00 to £110.00 Per Ticket

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Sheephouse Manor

Address

Sheephouse Road, Maidenhead, Berkshire, SL6 8HJ

Telephone
01628 776902

info@sheephousemanor.co.uk

Maidenhead

Our five tastefully converted barns at 16thC Sheephouse Manor, are an ideal base to explore the entire Great West Way route.
The pet friendly cottages can sleep from 2 to 6 persons and offer a haven of peace and relaxation. Usual minimum booking 1…

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Royal Borough of Windsor & Maidenhead

Address

Royal Windsor Information Centre, The Windsor Guildhall, High Street, WINDSOR, Berkshire, SL4 1LR

Telephone
+44 (0)1753 743900

Windsor.tic@rbwm.gov.uk

High Street, WINDSOR

Welcome to the Royal Borough of Windsor and Maidenhead.
Crowned by stunning Windsor Castle – the largest and oldest inhabited castle in the world – and linked by the beautiful River Thames, the Royal Borough is one of South East England’s loveliest…

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Swinley Bike Hub

Address

The Look Out Discovery Centre, Nine Mile Ride, Bracknell, Berkshire, RG12 7QW

Telephone
01344360229

Bracknell

Hire a bike and explore Swinley Forest on the green , blue and red trails fit for all the family.

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Stonehenge Landscape - National Trust

Address

National Trust Estate Office, 3 Stonehenge Cottages, King Barrow, Amesbury, Wiltshire, SP4 7DD

Telephone
01980 664780

stonehenge@nationaltrust.org.uk

King Barrow, Amesbury

Did you know the famous stone circle is surrounded by other ancient monuments in the Stonehenge World Heritage Site? Enjoy a stroll through open access fields full of archaeology and wildlife – join a guided walk or download a walk leaflet

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Vale of Pewsey

Address

Wiltshire, SN9 5AF

susie@visitpewseyvale.co.uk

Located in the heart of the North Wessex Downs Area of Outstanding Natural Beauty and between Stonehenge and Avebury, the Vale of Pewsey is ideal for getting off the beaten track and has plenty of friendly and atmospheric places to stay, eat, drink…

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Hampton Court Palace

Address

East Molesey, Surrey, KT8 9AU

Telephone
0333 320 6000

East Molesey

Hampton Court Palace is a tale of two palaces: a grand Tudor palace originally built by Cardinal Wolsey before being developed by Henry VIII. Dovetailing with the Tudor splendour is the Baroque palace designed by Sir Christopher Wren for William III…

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Queens Arms

Address

Newbury Road, East Garston, Hungerford, Berkshire, RG17 7ET

Telephone
01488 648 757

info@queensarmseastgarston.co.uk

Hungerford

The Queens Arms is the award winning, pub, restaurant and hotel with its own private lodge. Situated in the beautiful village of East Garston, yet only 3 miles from junction 14 of the M4, The Queens Arms is perfectly placed between London and the…

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Westonbirt, The National Arboretum

Address

Westonbirt, The National Arboretum, Forestry England, Tetbury, Gloucestershire, GL8 8QS

Telephone
0300 067 4890

westonbirt@forestry.gsi.gov.uk

Price
Price £4.00 to £13.00 Per Ticket

Tetbury

Westonbirt, The National Arboretum managed by Forestry England, is a remarkable place for people to enjoy and learn about trees.

Price
Price £4.00 to £13.00 Per Ticket

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Windsor Castle

Address

Windsor Castle, Windsor, Berkshire, SL4 1NJ

Telephone
+44 (0)303 123 7304

bookinginfo@royalcollection.org.uk

Windsor

Windsor Castle is the oldest and largest inhabited castle in the world, the family home of 39 British kings and queens for almost 1,000 years, and is today one of the official residences of Her Majesty The Queen.
Open to visitors throughout the…

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Hobbs of Henley Boat Trips

Address

Station Road, Henley-on-Thames, Oxfordshire, RG9 1AZ

Telephone
+ 44 (0)1491 572035

marketing@hobbsofhenley.co.uk

Henley-on-Thames

Hobbs and Sons Ltd (now named Hobbs of Henley Ltd) was established in 1870 and has continued to provide the finest hospitality afloat to its patrons.

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