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Marina on the River Thames

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You are here: Home > Travel Trade > Travel Trade Toolkit > Brand Toolkit & Marque

Brand Toolkit & Marque

We have developed a strong unique and distinctive brand that expresses who we are and what we stand for. We want to encourage businesses to communicate our brand using the trademarked marque and narrative so we can keep a consistent clear message for visitors.

The concept for the marque, known as ‘Curated Exploration’, uses the iconography of a traditional compass combined with a modern viewfinder device. This brand supports our vision: “To create one of the world’s premier touring routes between London and Bristol.” The strong visual identity is being adopted across a wide range of industry and stakeholders.

Our brand narrative featured in the Story of the Great West Way (Page 7) is a good example of how we want people to talk about the Great West Way. Visitors don’t have to travel far to explore further and delve deeper into England. The Great West Way links London with Bristol through 500 miles of navigable routes full of twists and turns and new discoveries. Explore by road, by railway or by waterway. Slow right down, base yourself along the route, walk it or cycle it. Welcome to the real England. It’s England undiluted. It’s England concentrated.

For tour operators who wish to sell the Great West Way alongside other regions of England, it is possible to join these up e.g. South West England and the Great West Way. If a Great West Way tour is being sold but products off the Great West Way are necessary to include then we ask that the narrative explains to the customer that the itinerary journey’s off the Great West Way to experience this product for a day trip for example. It is preferable that itineraries which are titled England’s Great West Way include accommodation, as much as possible, along the route. If you are unclear about what is on or off of the route please refer to the map.

Click here to view the brand toolkit.

Contact Flo at flowallace@greatwestway.co.uk to check brand usage on itineraries.

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Helen Browning's Royal Oak

Address

Cues Lane, Bishopstone, Nr Swindon, Wiltshire, SN6 8PP

Telephone
01793 790481

royaloak@helenbrowningorganics.co.uk

Price
Price £80.00 to £150.00 Per room (breakfast included)

Nr Swindon

You’ll eat and sleep well here in our 12 luxurious rooms named after our favourite fields. Sleep deeply in crisp cotton bedding. Enjoy generous organic pub food from our farm. Farm tours, great landscapes, wildflowers, stunning wildlife. Dogs…

Price
Price £80.00 to £150.00 Per room (breakfast included)

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Guyers House Hotel and Restaurant

Address

Guyers Lane, Pickwick, Corsham, Wiltshire, SN13 0PS

Telephone
01249 713399

enquiries@guyershouse.com

Price
Price £80.00 Per person (breakfast included) to £126.00 Per room (breakfast included)

Corsham

Hotel

Guyers House Hotel & Restaurant is the first choice for those looking for a charming, traditional country house matched by friendly customer service.

Price
Price £80.00 Per person (breakfast included) to £126.00 Per room (breakfast included)

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Royal Borough of Windsor & Maidenhead

Address

Royal Windsor Information Centre, The Windsor Guildhall, High Street, WINDSOR, Berkshire, SL4 1LR

Telephone
+44 (0)1753 743900

Windsor.tic@rbwm.gov.uk

High Street, WINDSOR

Welcome to the Royal Borough of Windsor and Maidenhead.
Crowned by stunning Windsor Castle – the largest and oldest inhabited castle in the world – and linked by the beautiful River Thames, the Royal Borough is one of South East England’s loveliest…

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Aldwick Estate - Vineyard Tours and Tastings

Address

Aldwick Court Farm, Redhill, Bristol, Avon, BS40 5RF

Telephone
01934 864404

enquiries@aldwickestate.co.uk

Bristol

Led by a knowledgeable guide, the tour commences in the venue barns with a presentation, followed by a vineyard walking tour, and concluding with a tasting session.
Tours last approximately 90 minutes, depending on group size.
Please…

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Avon Valley Adventure Park

Address

Pixash Lane, Keynsham, Somerset, BS31 1TP

Telephone
+44 (0)117 986 4929

info@avonvalleycountrypark.com

Keynsham

BIG on adventure! Jam packed days and extraordinary events. Open school holidays.

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Bristol Lido

Address

Oakfield Place, Bristol, BS8 2BJ

Telephone
+44 (0)117 933 9530

spa@lidobristol.com

Bristol

Bristol’s most unique spa destination, featuring a pool, hot tub, steam room, sauna, spa, restaurant bar and terrace

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Old Sarum

Address

Castle Road, Salisbury, Wiltshire, SP1 3SD

Telephone
01722 335398

customers@english-heritage.org.uk

Price
Price £3.50 Per Ticket

Salisbury

Discover the story of the original Salisbury with a day out to Old Sarum, 2 miles north of where the city stands now. The mighty Iron Age hill fort was where the first cathedral once stood and Romans, Normans and Saxons left their mark.

Price
Price £3.50 Per Ticket

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Savouring Bath

Address

Bath

Telephone
+44 (0)1225 425843

hello@savouringbath.com

Price
Price £85.00 Activity

Bath

Discover Bath using your taste buds on a culinary walking tour.

Price
Price £85.00 Activity

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Foot Trails

Address

Wiltshire

Telephone
01747 820626

enquire@foottrails.co.uk

Enjoy an authentic and indulgent experience of rural England. Away from crowds. With extensive local knowledge of Wiltshire and South West England our holidays and local trails will take you off the beaten track.

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The Rose of Hungerford Boat Trip

Address

Canal Walk, Hungerford, Berkshire, RG17 0EQ

Telephone
01380 721279

Hungerford

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Tour and Explore

Address

4 Pullman Court, Great Western Road, Gloucester, Glos, GL1 3ND

Telephone
01242 584691

anne@tourandexplore.com

Gloucester

Tour and Explore
We provide informative and entertaining Tour Guides for coach & walking tours of North Wiltshire and the Cotswolds. There’s so much to see - medieval villages, magnificent abbeys & churches, ancient monuments, attractive gardens

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The Bridge Tea Rooms

Address

The Bridge Tea Rooms, 24A Bridge Street, Bradford on Avon, Wiltshire, BA15 1BY

Telephone
+44 (0) 1225 865537

royhayward@btinternet.com

Bradford on Avon

A delightful, traditional experience in the heart of beautiful Bradford-on-Avon.

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Roman Baths

Address

Roman Baths, The Pump Room, Abbey Church Yard, Bath, BA1 1LZ

Telephone
+44 01225477785

romanbaths_bookings@bathnes.gov.uk

Price
Price £22.50 to £86.00 Per Ticket

Abbey Church Yard, Bath

Epicentre (and raison d'etre!) of the Heritage City.

Price
Price £22.50 to £86.00 Per Ticket

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Aldermaston Tea Rooms

Address

Wharf Side, Reading, Berkshire, RG7 4JS

Telephone
07779 837065

Reading

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Greenlands Hotel

Address

Henley Business School, Greenlands, Henley on Thames, Oxfordshire, RG9 3UA

Telephone
01491571454

reception@henley.com

Henley on Thames

Greenlands Hotel is set within the Henley Business School estate in the Oxfordshire countryside; this magnificent Grade II listed building is steeped in history and provides well-appointed accommodation by the River Thames, the perfect location for…

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Sally Narrowboats

Address

Bradford On Avon Marina, Trowbridge Road, Bradford on Avon, Wiltshire, BA15 1UD

Telephone
0117 3041122

bookings@anglowelsh.co.uk

Bradford on Avon

Week and day hire, skippered cruises and canoe hire.

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Devizes Wharf Tearooms

Address

Couch Lane, Devizes, Wiltshire, SN10 1EB

Telephone
01380 721279

thewharftearooms@gmail.com

Devizes

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The Kennet and Avon Canal Trust Cafe

Address

15 Frome Road, Bradford on Avon, Wiltshire, BA15 1LE

Telephone
01225 868683

canaltrustcafe@hotmail.com

Bradford on Avon

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Grey's Court Garden

Address

Rotherfield Greys, Henley-on-Thames, Oxfordshire, RG9 4PG

Telephone
+44 01494 628529

Debbie.mundy@nationaltrust.org.uk

Henley-on-Thames

A picturesque house with tranquil walled gardens.

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Holiday Inn Salisbury - Stonehenge

Address

Mid Summer Place, Solstice Park, Amesbury, Salisbury, Wiltshire, SP4 7SQ

Telephone
0345 241 3535

reservations@hisalisbury-stonehenge.co.uk

Price
Price £81.00 to £109.00 Per room (room only)

Amesbury, Salisbury

Discover the incredibly bold and stylish sophistication of the closest hotel accommodation to the mystical Stonehenge with free parking and free WIFI in the lounge. Located on the A303 in the heart of picturesque Wiltshire.

Price
Price £81.00 to £109.00 Per room (room only)

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Tours2Order

Address

Old Bath Road, Charvil, Reading, Berkshire, RG10 9QN

Telephone
0118 934 2231

graham@tours2order.com

Reading

I am a Blue Badge Tourist Guide based in Royal Berkshire. I am qualified to lead tours of Wiltshire and all its surrounding counties, by coach, or on foot, with groups from 2 to 50.

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