Travel Trade

The Great West Way are keen to work with tour operators and wholesalers to contract, package and sell Great West Way tourism product creating additional bookable programmes for visitors to the region. In order to do this we have developed the Great West Way Official Tour Operator scheme. A list of our Official Tour Operators can be seen here.

So whether you are an international tour operator looking to buy a bookable programme through a wholesaler or a wholesaler/tour operator wishing to develop your own programme for your customers, we have a range of assets available and are here to help.

If you wish to receive a pdf or hard copy of the travel trade directory or discuss how to become an official tour operator please contact Head of Travel Trade Florence Wallace. If you have any questions about travelling to Wiltshire in the wake of COVID-19, Flo will be happy to offer help and support.

Please note that as per the trademark and licensing requirements we have for Great West Way® /England’s Great West Way® we must approve all programmes prior to print/going live online, in order to check usage of brand guidelines, geographic reference and messaging.